Squeeze page tutorials make it sound easy. It doesn’t seem like you’re asking for that much. All you really want from that website visitor is an email address and a name. It should be easy to get that kind of information–especially when you’re offering them something valuable in return.
Sometimes, though, it’s not that simple. There is a barrier to overcome. People are increasingly reluctant to hand out email addresses and even a great inducement may not be enough to overcome that predisposition in some cases.
So, what can you do? You need to create an environment that creates a level of trust and that assures the visitor that you will use his or her email address appropriately. If you can do that, you can considerably improve your sign-up rate. Unfortunately, this step in the process of successful lead generation is often overlooked in many squeeze page tutorials. Here are a few tips to point you in the right direction.
First, create a squeeze page that looks professional. If your site looks cheap, sloppy or “shady”, you’re going to have a tough time getting people to part with their information. The last thing a user wants is to provide his or her email address to a crazed spammer or someone that can’t be trusted. A proper appearance can increase your trust factor.
Second, make it easy for the user to find out who you are and what your business is really about. Again, people just don’t trust strangers. If you have real contact information right in front of their eyes, it’s a huge credibility builder. It makes people that much more likely to join up to your list.
Third, don’t neglect to include actual text discussing why you want the address and how it will be used. Not so long ago, you might be able to get by with “We don’t spam. Your information is safe.” Those days are gone. You need to be more specific and completely transparent in terms of what you’ll be doing with the address once provided. Not only is this fair to the prospect, it will also set his or her mind at ease about sharing the address.
If you’re working with squeeze pages, you’re only going to get the best results if you’re using the best practices. While some squeeze page tutorials may not mention it, that includes creating assurances on the page that will reduce sign-up resistance.