Is your WordPress blog set up specifically for the purpose of marketing your products and services, or your business?
If it is, then you need to make sure that it is up and running 99.99% of the time (meaning people will be able to access your blog at any time of the day). The reason is because, if your blog is always inaccessible for whatever reasons, you may stand to lose potential customers (as people, whenever they visit a blog that is inaccessible, will not likely return). Also, they may also deem your business as being not professional enough and as a result, they will not likely want to do business with you, or purchase any of your products and services.
There are some tips that I would like to share with you to help make sure that your WordPress blog is always accessible, and in this article, I will be sharing with you 3 tips that you can implement immediately.
1. Is Your Host Reliable?
The hosting service that you choose to host your WordPress blog is a very important decision you need to make – While no hosting service will guarantee that your blog will be up all the time, you need to find one that has a great reputation, and one that people have good experiences with.
Before you sign up for a particular hosting service, make sure you check out reviews about it (simply search for the keyword [hosting company] review, where you replace [hosting company] with the hosting company that you would like to sign up for). You need to make sure that, the number of positive comments and feedback far outweigh the negative ones.
Also, you want to make sure that the hosting service that you sign up for has round-the-clock live help available – So that any problems that you have (after you have signed up) can be resolved immediately.
Let me give you an example where having a round-the-clock live help will be good – When you are encountering issues that you are unable to access your website, you will want to get this resolved as soon as you possibly can, so that you will not lose out on any potential sales or customers.
2. Backup Your Blog Regularly
It is extremely important that you create backups of your blog on a regular basis. The reason is because, if for any reason, your entire blog and/or blog’s database (which contains all your blog posts, visitors’ comments, and other relevant information about your blog) gets damaged, you are able to restore it.
I have seen cases where, because the blog owners fail to create a backup of their blog, they are unable to do anything when their blog’s database was damaged. Thus, they not only lose the entire blog, but also all the posts that they had in it.
What I would generally recommend is that you create a backup copy of your blog once every week. With that, you can ensure that, should anything bad happen to your blog, or the database, you are able to restore it and get it up and running in the shortest time possible (instead of having no choice but to start everything from scratch, and everything you have done in the past counts for nothing).
3. Before You Update…
As you know, WordPress is consistently coming out with new versions and you will be prompted to upgrade whenever a new version becomes available.
However, before you upgrade, you need to make sure that, the plugins that you have installed will work with the latest version of WordPress.
The reason why I say so is because, I have seen cases where, due to the incompatibility of some plugins, they blog becomes inaccessible after they have installed the latest version of WordPress.
It will be ideal if you backup the entire blog before you perform the upgrade, as you will be able to restore it right away (to the state just before you perform the upgrade) should anything goes wrong with the latest version.