CCTV 101

CCTV stands for closed circuit television, In Closed Circuit TV (CCTV), the picture is viewed or recorded, but not broadcast, and it is a visual surveillance technology designed for monitoring a variety of environments and activities. CCTV systems typically involve a fixed (or “dedicated”) communications link between cameras and monitors. It was initially developed as a means of security for banks however, today it has been developed to the point where it is simple and inexpensive enough to be used with Home Security Systems, and for everyday surveillance. CCTV has many industrial and scientific applications, including electron microscopy, medical imaging and robotics, but the term “closed circuit TV” refers most often to security and surveillance camera systems.

Uses of CCTV:

1. Detecting crimes or solving a crime that’s already occurred.
The use of CCTV cameras in crime prevention is well known. The security of banks and other government establishments in the present day and age is incomplete without the installation of CCTV camera systems. They can be used to keep a record of things and in instances when there is a crime, the sequence of events can be studied later on. Quite naturally, these cameras are put in place in city centers, shopping malls, and gas stations where there are more chances of such untoward incidents happening. Although CCTV is used in crime prevention but no evidence to really back that up, for instance about 20 percent of the world’s CCTV cameras are implanted in the UK and about 78 percent of the governments crime prevention budget was spent on CCTV cameras during the 1990’s which is a huge amount of money on something where there’s no proof that it has actually been effective.

2. Hospitals.
CCTV is most commonly used for surveillance, CCTV networks can be used in hospitals to allow nurses to keep an eye on multiple patients at the same time, and they can also be used to monitor traffic at busy intersections.

3. Improving the safety of public transportation systems.
The installation of these cameras on strategic positions helps authorities to be doubly sure that nobody is near the doors when a train is starting, for instance.

4. Recording events.
To be used as an evidence and to inform investigations. For instance, on the boundaries of the Parliamentary estate, police on patrol alert CCTV operators of incidents via radio links. CCTV operators then record incidents as they unfold.

5. Other common forms of CCTV.
These forms include live on-site video displays for special events such as various conventions, arena sports and concerts as well as pay-per-view telecasts of sporting events such as boxing and pro wrestling. Also a common user of CCTV is “in-house” television channels that broadcast to very small and specific receivers such as in hospitals, airports, racetracks, schools, malls, grocery stores, and municipal buildings. The latest use of CCTV cameras is in cars and vehicles to assist drivers in parking and reversing.

What are the different types of CCTV lenses, and how does one choose which lens to use?
There are four types of lenses for CCTV use: Fixed Aperture, Manual Iris, Auto Iris, and Zoom. If the area you wish to observe experiences infrequent changes in light, use a manual iris lens, which can be adjusted for light only by hand. If the area the Security Camera will be observing experiences frequent changes in light, use an auto-iris lens. These lenses adjust to light changes automatically. Auto-iris lenses come in Video or DC, and cameras generally support one format or the other. Be sure your lens matches the camera. To perform close-ups, get a zoom lens, manual and motorized zoom lenses are easily available from most retailers.

A drawback of CCTV;
The widespread availability and use of CCTV cameras has a draw back in that they may be used by criminals to gather vital data about other innocent victims. Secretly installed cameras around ATM machines can track the pin number of an unsuspecting user and transmit the data wirelessly to the criminal. There is also the possibility that hidden cameras might be used by perverts to pry on their victims remotely or record them in compromising positions and use this data to black mail or extort money.

Your class now is over and now all of your questions are answered. CCTV has many advantages and a few disadvantages because of that, it is commonly used all over the world, I believe CCTV 101 tells you why.


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Truckload 101

As you may be able to guess by its name, truckload freight is a mode of service that typically moves a single shipment that requires the entire capacity of a truck.  Unlike an LTL carrier, truckload carriers will pick up the freight from point of origin and drive directly to the consignee.  Even though it is not required that the product being shipped take up the entire space in the trailer, typically a truckload shipment will weigh in excess of 20,000 lbs.  A truckload shipment cannot weigh greater than 45,000 lbs.

There are many advantages of moving freight with truckload carriers.  The two main benefits are transit times and cost.  Typically when moving larger volumes of product that require a truckload carrier, your cost per pound to ship the item is lower than shipping multiple LTL (less than truckload) shipments.Unlike LTL carriers, truckload carriers do not have to make multiple stops before the freight is delivered to the consignee, which allows them to deliver the freight in a shorter amount of time. 

When moving a shipment from coast-to-coast, a LTL shipment will make multiple stops and may take up to 6 business days before it is delivered.  Truckload freight will typically not have to make any stops along the way and will be able to deliver the freight in 3 to 4 days.  By law, a driver cannot travel for more than 11 hours without having to take a 10-hour break.  Some truckload companies will hire teams. Teams consist of 2 drivers being in the truck to allow 1 driver to be on their mandatory break while the other driver continues to drive the truck.

One other way to utilize the advantages of using truckload shipping is when a customer may have 2 to 3 larger LTL shipments going towards the same geographic location.  These types of shipments will incur additional stop off fees from the carrier but even with those additional charges, the cost per pound can still be cheaper than moving the product with an LTL carrier.

Unlike LTL and air freight, you are not renting out a certain amount of trailer space.  By moving your product via truckload freight, you will basically rent out the entire truck, so a product’s dimensional weight or freight class is not needed in figuring the cost.  Carriers will charge you a price per mile based on the origin location and the destination location.  The origin and destination locations are very important to a truckload carrier.  A shipment moving from Kansas to Florida may cost $ 1.35 per mile, but a shipment moving from Florida to Kansas may cost $ 1.00 per mile.

You may ask why would a shipment moving to and from the same states have a different cost based on where the shipment is originating.  The answer to your question is as simple as the theory of supply and demand.  By charging a per mile rate to their customers, truckload carriers are only making money when they are moving freight.  If a carrier is driving down the road with no freight in their trailer, they are  not making any money. 

This is known as a dead head.  In our example above, a carrier may charge more for moving freight to a location like Florida due to their knowledge that there is not a lot of product being shipped out of that state.  Florida is known as a consumption state.  They receive a lot of product into their state, but do not produce enough to keep the trucks leaving their state full. 

Therefore when a carrier has to take a load to this type of state, they will charge a higher cost per mile to compensate them for the likelihood of them having to drive a certain amount of miles without any freight to pickup the next load.  If a carrier can find freight that needs to be moved out of the state of Florida, they are much more likely to move that at a reduced cost due to the large amount of trucks in the area that will agree to move the product cheap just to allow them to have freight loaded in their truck and allow them to generate revenues. This is known as backhaul.

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Introducing Builder Theme Anderson

Introducing Anderson, a bold new Builder theme. Perfect for freelancers and business owners, Anderson features customizable page layouts, built-in Exchange styles for ecommerce and a mobile-responsive design. Anderson makes it easy to spin up a custom WordPress website in no time–so it’s perfect for your latest website or client project.


View the Anderson Demo

Mobile-Friendly Design

Anderson includes a mobile-friendly or responsive design, important for staying at the top of Google’s mobile-friendly update. Anderson automatically adjusts to visitor screen sizes to optimize viewing from desktop, tablet and smartphones, so you know your website will look great on any device and you can pass the Mobile-Friendly Test.


Built-in Ecommerce Styles for Your Online Store

With Exchange, our free ecommerce plugin, you can easily spin up an online store from your WordPress site. Out of the box, Exchange can handle selling both digital and physical products, and offers additional add-ons for unique products like Memberships, Subscriptions and Invoices.


Anderson features built-in styles for your Exchange-powered store, including individual product pages, checkout (cart) pages, customer login/account pages and the cart super-widget. Check out the demo site to see Anderson’s store design.

Build Your Own Page Layouts with Builder’s Layout Engine

Anderson runs on Builder’s Layout Engine, so you can easily add different modules to create custom page layouts (or templates). Builder then allows you to apply those page layouts to any page or website view (like archive pages, 404 pages, search results, post types & more).


Customizable, Fixed-Background Image Header

Anderson features a customizable header with a fixed background image. To use this module style in your layout:

  1. Add a header module to your layout with the alternate style “Image Background (with optional menu)”
  2. Use the built-in WordPress Customizer located in Appearance > Customize to upload your background image.

Additional Theme Features

  • Full-window Images: Easily add full-width images to your page layouts with the Builder Image Module.
  • Mobile Navigation:  Anderson automatically changes to a mobile version of the navigation to make navigating the site easy on smaller devices.
  • Alternate Module Styles: Mix up your page layouts with different design elements by using Alternate Module Styles for the Header, HTML, Widget Bar and Image Modules.
  • Built-in Layouts: Builder themes come preloaded with easy-to-use page layouts to get your site going quickly.
  • Gravity Forms Styles: If you’re a Gravity Forms user, Anderson automatically styles your forms to match the rest of the theme design.

Custom Styles for More Advanced Customizations

The Anderson demo site includes several examples of custom-styled modules (like the home page and email subscription signup in the blog sidebar). Check out these tutorials on the demo site for instructions on how to add these custom styles to your own site.

Get Anderson Today for Your Next Website Project

Anderson is available for purchase as part of the Builder Developer Pack, All Access Theme Pass and WordPress Web Designer’s Toolkit. Anderson is also available as a stand-alone iThemes Builder theme.

All current Builder Developer Pack, All Access Theme Pass and Toolkit members will find Anderson available now for immediate download from the iThemes Member Panel.

Get Anderson now

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CCTV 101

The Home CCTV Security Camera Systems are definitely the essence of any kind of Security Control System. The CCTV camera has efficiently succeeded to make many people consider the home CCTV as an option for property protection and crime detection. In reality, a number of the latest technologies are launching and developed when it comes to security administering electronic devices. Many individuals now have seriously taken a significant fascination with these monitoring systems which can be referred to as being a camera system inside a lamp or light. The CCTV surveillance cameras can be easily screwed right onto any light socket or to any area of your home by a professional since the home CCTV camera is known as a highly sophisticated minimal-light monochrome camera system.

Just about all frequent utilization of CCTV surveillance cameras isn’t just for illegal offense reduction, but rather criminal recognition as well as criminal prosecution. A number of instances have already been resolved with the help of these types of video cameras. Since these security cameras are designed to send recorded footage by movement sensors time frame to a computer or handheld device using a wireless signal; giving you and your family the protection and peace of mind that you deserve.

Having one installed in your home will never interfere with your interior decoration as it can be discreetly placed within furniture or camouflage among the ceiling or walls.

The majority of the latest CCTV surveillance equipment is uncomplicated, easy to install and reasonably priced enough to be installed in your own house, office or establishments as security systems. You can find the latest in security monitoring devices along with other Home Automation, Home Energy Management Systems and Automated Lighting Control at The Solent Electronic Home where they also provide assistance in deciding which of the system is most suitable for your property.

WordPress Weekly Recap – April 9th

It’s time for another Weekly Recap as we go diving into the WordPress world to find the latest news, plugins and resources that people might have missed during the first go around.

WordPress News

  • StackOverflow (a treasure trove of useful… and not so useful code snippets) released their most recent Developer Survey in which WordPress ranked as the #3 Most Dreaded technology. One of the reasons for this is probably because of the “geekdom-level-11″ that exists on this developer-HEAVY website and doesn’t really see much traffic from most end users or clients.  There are good reasons why WordPress powers a VAST part of the internet websites.  What do you think about WordPress ranking at the top of the Most Dreaded Technology list?


WordPress Plugins

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  • Do you do anything with musical notation and WordPress?  Then you will want to check out this plugin to make your life easier.  ABC Notation
  • Do you want to open up your payment options for your bbpress site and want to start taking Bitcoin and other crytpo-coins?  Now you can with GoUrl BBPress plugin.  In fact GoUrl has a number of plugins for accepting lots of different crypto-coins.

Other Tips & Tricks


  • Have you ever wondered how old people are on certain social networks?  This chart might help customize your next message you share on that network.

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Value Is The Expectation Of A Result

Through our WProsper focus, one thing we’ve heard over and over and over again is that you want to find better clients.

They’re too cheap.
They’re tough to work with.
They have unrealistic expectations and demands.
They undervalue or devalue your work.

And at the core, you want to find clients who HIGHLY VALUE what you do for them instead.

Because those types of clients won’t be worried about money as much because they value what you do for them and the results they get from you.

So as I’ve been contemplating how to help you work through that, I’ve also been doing this for ourselves here at iThemes. (I would do the WProsper focus all over again, simply for what we’re gleaning from it.)

So today, let’s work through value, what it’s about, how we assign value (good or bad), and what to do with all this to better connect what you do with your clients. (Or get better ones.)

What Is Value All About?

The first thing this makes me ask is: What is value?

So I started with the actual definition of value as I like to be reminded of what things really mean and their origins:

Value is “the regard that something is held to deserve; the importance, worth, or usefulness of something.”

And that led me to get the definitions for Importance and Worth:

Importance is “the state or fact of being of great significance or value.”

Worth is “the value equivalent to that of someone or something under consideration.”

What Do I Value?

Next, I asked: What is value to me?

Value for me comes in a lot of different ways. I realize I value things that I hold dear and I treasure most.

So I asked: What do I hold dear? What do I treasure?

In other words: What are my VALUABLES?

Here’s my list of valuables:

  • People: My wife, my children, my family, my team, my friends, my customers
  • Time
  • Energy
  • Money
  • Experiences
  • Impact / Meaning / Purpose
  • Progress
  • Achievement
  • Affirmation
  • Belonging
  • Physical Property

You might have heard we value most the things that …

  • Makes us money
  • Makes us look better/good (status)
  • Makes us feel better/good
  • Saves us money
  • Saves us time
  • Saves us energy
  • Saves us hassle
  • Relieves irritation/frustration
  • Protects us
  • Gives us peace of mind
  • Educates us
  • Entertains us
  • Gives us access
  • Gives us belonging
  • Gives us affirmation

And I pay for things that do all of the above, and often a lot of money for them.

How Do We Value Value?

So I want to know what is the difference between good and bad value, great and terrible value?

So I asked: What’s the best value I’ve ever gotten?

I thought about the best things I’ve acquired in life and started listing the very best ones. And I asked myself: How did I feel and Why were these great deals to me?

My answers were these questions were interesting to me (because I had never taken the time to think about them in this way):

1. Elated. Extremely satisfied, almost to the point of feeling guilty. And that my expectations were met and actually exceeded by great measure.

2. They over-delivered so far above my expectations. They delighted me. They fulfilled my dreams and expectations. And they cost me significantly LESS than I imagined for those things/experiences I wanted badly. In fact, in a couple of my personal examples, I felt like I should have paid MORE than I did.

Then I asked: What was the worst value I’ve ever gotten?

Listed them out and then asked: How did I feel? and Why were these bad deals?

1. Cheated. Suckered. Used. Taken advantage of.

2. They so badly under-delivered on my expectations that I felt mad, angry and bitter for it. I did not get the baseline, minimal result I expected.

From all this, I gathered that …

Value Is The Expectation of Results

The difference between GREAT value and TERRIBLE value is the RESULT … and my EXPECTATION of that result — whether it meets or falls short of our expectations.

GREAT VALUE then is … exceeding expectations to the point where you only dwell in the result, the effect, the outcome, the beauty of the moment, in the delight, in the dream that is now real …. WHILE minimizing, eliminating, exterminating, smothering any thought of loss, to the point where you almost feel guilty and want to pay MORE for what you got.

So the focus is on the GAIN, the positive result that is unlocked and achieved.

TERRIBLE VALUE then is … so underwhelmingly below the expectation that you question what was actualy communicated, agreed on or promised, causing you to put all your attention is on the LOSS, the cost, the cheat, and the only result is anger, frustration and bitterness.

So the focus is on the LOSS, the overwhelming negative result of the exchange.

My mentor Michael Smith often shares this quote: “Anger and frustration come from unmet expectations.”

It’s so true. Every time I’m mad, I know someone or something has missed the mark of my expectation.

But the converse is also true. Happiness, delight and satisfaction comes with MET or EXCEEDED expectations.

We all want a substantially higher RESULT than what we give up for it.

So the formula goes:

High, Good Value = Gain > Loss
Low, Bad Value = Loss > Gain

High value makes the focus on enormous positive gain. Low value puts the focus on the overwhelming loss.

To win, gain must always be greater than loss.

And the gain must not just suppress the loss, it must suffocate the existence of ANY loss.

To be regarded as high value, you must not simply meet the expectation of the result, you must EXCEED it.

Now What? Your Homework

So what do you do with all this?

Here are some questions to ask and answer as you think about your current / existing clients in the context of value:

  • What do your client’s value?
  • Then distinguish between what your favorite/best client’s value versus what your worst client’s value?
  • What are their expectations about what you do? (Can you change/influence them for the better?)
  • What are the results they want from your work?
  • Where is the gap between their expectations, the results they want and the price you’re charging for it?
  • How can you bridge that gap?
  • How do you manage, or better yet EXCEEDINGLY delight their expectations so much so that they forget about the cost?
  • How can you better connect what you do with what they want (and value)? (Hint: You tell their story, and connect it with your solution and the results you produce.)
  • Are you maximizing gain, and minimizing loss to them?
  • Are you producing the results your clients truly want?
  • How can you make the GAIN, the result so good that it suffocates any thought of loss?

With all these answers in mind, think what you can tweak/change about your approach both in finding new clients who value your work and educating/selling/sharing the value you bring to them. Make a list, prioritize it and start acting on it.

Then come share your thoughts about all of this over on the WProsper Facebook group. 

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What Is WordPress?

Quite simply, it’s the best thing to ever happen to the way we manage our content. There are hundreds of thousands of websites on the web using WordPress as its content management system, and after I get done with you, you’ll have your very own too.

You are not able to upload your own themes and pug-ins. In addition, will not allow you to post Google AdSense ads or affiliate links. However, WordPress may on occasion show Google text ads on your site.

A blog’s contents can be easily updated by submitting short or long articles (commonly known as blog posts) through an easy-to-use graphical interface. As a blog’s content is updated regularly, they naturally attract both human readers as well as search engines hungry for fresh content.

Theming these platforms can be accomplished through both CSS (Cascading Style Sheets) and PHP (Personal Home Page or PHP: Hypertext Preprocessor) code modifications. However, these platforms are complex and learning enough to install, manage, and customize these platforms can be a daunting task.

The WordPress team also just added 3 new core developers increasing the development team back to five full time members. The upcoming WordPress 2.7 release is currently scheduled for November 2008.

Compared to WordPress users, users are typically not “professional” bloggers, although there are plenty of Common Joe bloggers who monetize their Blogspot blogs and make a living doing it.

Just click on the WordPress link to install WordPress on your website. The software will ask you some basic general information, then do the full install of one of the most recent WordPress builds into your website.

You need to create a WordPress blog. WordPress is a free blogging platform, but you will need a website first, and the website needs to be hosted one of two ways: Free Hosting or Paid Hosting.

Once the install begins accept the license agreement and all the default installation options and select to create a desktop icon at the end of the installation.

You can also use WordPress to create a web site for your business that will allow you to easily publish marketing materials on the Internet. You can also use WordPress to create a personal blog about yourself and use it to meet people that share your likes and dislikes.

Because WordPress is an Open Source project, people all over the globe are working on it. Without paying a license fee, you can use WordPress for all types of business and personal blogs. WordPress hosting is also a budget-conscious choice for your website.